Beyond The Bucks: Fiserv Forum serves up full plate of entertainment


Fiserv Forum is buzzing with Bucks excitement – and there is so much excitement to be had that it’s easy to overlook the many other entertaining events.

“We have 23 shows already booked for 2019 and we haven’t even really started booking for fall and winter,” says Dustin Godsey, chief marketing officer for the Milwaukee Bucks and Fiserv Forum.

Upcoming shows include Godsmack on Saturday, April 20; Pink on Thursday, May 2; Cher on Sunday, May 12; New Kids on the Block on Wednesday, June 12; Pentatonix on Tuesday, June 18; Shawn Mendes on Tuesday, June 25; Ariana Grande on Friday, July 5; John Mayer on Tuesday, Aug. 6 and more. Find out all the deets on these shows here.

“The design, the acoustics, the open feel, the restaurants all make the Fiserv Forum experience an exceptional one,” says Godsey. “From the very beginning, the Fiserv Forum has been all about the customer experience.”

Godsey adds that the extraordinary level of service extends behind the scenes at the Fiserv Forum as well.

“We have Colectivo coffee backstage for the road crews and have received great feedback so far that they’ve enjoyed working on shows here,” says Godsey. “That’s extremely important to us.”

Fiserv Forum will also host The Bloody Mary Festival, June 22-23. Milwaukee is one of only 10 cities nationwide to offer this event that will offer innovative Bloody Marys made by local bars and restaurants along with food, crafts and other beverages.

The 45th annual Morning Glory Art Fair runs Aug. 10-11 in front of the Fiserv Forum. The nationally-recognized event features 130-150 artists in 12 categories.

“It going to be an incredible year. We had our original honeymoon and now we’re moving into something sustainable for years to come,” says Godsey. “This is going to be great for Downtown Milwaukee.”

The plaza area outside the Fiserv Forum – called The Entertainment Block and, more recently, the Deer District – will be a destination for those going to concerts or games, but also for anyone who just wants to be a part of the community and the fun. Punch Bowl Social, Drink Wisconsinbly, Good City Brewing and, soon, Mecca Sports Bar and Grill will all be open to the public and people will be able to buy a drink and bring it into the outdoor area.

“Once the weather turns for good this is going to be the place to be,” says Godsey.


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