Bust tech unicorn Ve Interactive plots a comeback


Ve Interactive was well known for its parties. The advertising technology company, when it was hailed as one of Britain’s most promising start-ups, spent lavishly on get-togethers for its hundreds of staff. By the time it collapsed into administration in April last year, Ve’s millions of pounds of debts included unpaid bills for fireworks and nights at jazz clubs.

Life is more austere at Ve Global. The company, given a new name after it was rescued from administration 17 months ago, held last year’s most recent Christmas party at a street food market in east London, where staff were given vouchers to buy dinner. Its Hallowe’en party took place in Ve Global’s office, and cost £500.

“It was one…



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